the Personal Branding Masterclass
Style & Image Grooming for Coaches & Performers
by
Loula Temsouri
Whether you are a coach, trainer or performance artist - being able to present yourself with style and command attention, maintaining your confidence and being able to perform whether it is to conduct a class or audition for a role is a valuable skill.
Attend this masterclass and get armed with practical knowledge and actionable steps to help you ace interviews and auditions, present sales pitches and presentations and land lucrative contracts, shine in sales, perform for the arts and pageant competitions, conduct courses and workshops with presence and charisma, and even develop your own signature style and identity in the market.
Overview
In the area of professional development, the concept of a personal brand has evolved into a pivotal element of a successful career strategy. While business branding focuses on the identity and values of a company, personal branding—or professional branding, as some refer to it—is intrinsically tied to an individual's character, expertise, and experiences.
In this masterclass we will address fundamental questions about who you are, what you stand for, and how you wish to be perceived in the professional world. However, understanding and defining your brand is just the beginning. The real challenge—and opportunity—lies in applying this understanding to your career and life, where a practical roadmap for implementation becomes essential.
A purpose-driven personal brand is not just a showcase of skills and accomplishments, but also a reflection of one's deeper motivations and values. This kind of branding goes beyond conventional professional positioning; it connects with others on a more profound, human level, fostering trust and engagement. In a landscape where authenticity is increasingly valued, a purpose-driven personal brand can be a differentiator, leading not only to career opportunities but also to greater fulfillment and alignment in one's professional journey.
Syllabus
Part 1
Introduction to Personal Branding
Personal branding is the overlap between how you see yourself and how others see you. It’s your job to be the chief marketing officer for the brand called you.
Distinguishing between business and personal branding
Part 2
Personal Branding Frameworks and Principles
Learn about the 4-C framework focusing on four core elements :
Clarity involves having a clear understanding of who you are and what you stand for.
Consistency refers to the need to consistently represent these values and attributes across various platforms and interactions.
Content focuses on creating and sharing material that reflects and reinforces your brand.
Communication emphasizes the importance of building relationships and effectively and authentically conveying your brand to others
Part 3
Learn about the 7 pillars of personal branding :
Purpose, Values, Clarity, Strengths, Energy, Legacy, and Ownership.
Purpose is about understanding why you do what you do. Asking questions like, “What gives meaning to my life?” can help us identify our purpose.
Values represent the guiding principles that shape your actions and decisions.
Clarity, again, emphasizes the importance of clear self-understanding and authenticity.
Strengths focus on recognizing and leveraging your unique skills and talents.
Energy pertains to the passion and enthusiasm you bring to your endeavors.
Legacy involves considering the long-term impact and imprint you wish to leave.
Ownership is about taking responsibility for your brand and its development
Part 4
Building a Roadmap
An effective roadmap transforms abstract concepts into concrete actions, ensuring that your personal brand is not just a concept but a living, breathing aspect of your professional identity.
The roadmap guide offers a detailed and flexible process that goes beyond merely defining your brand. It guides you in embodying and consistently refining a brand that authentically aligns with both your personal and professional identity.
Meet Loula
An elite athlete, professional model and pageant winner
She is passionate about helping others transform their careers by building on their personal brand. With her extensive experience in grooming and finishing for performing in pageants, providing consultations and guidance for contestants and aspirants, to guiding performance artists in developing their image and presence, she is a specialist for enhancing your presentation.
Her approach focuses on practical techniques based on psychology and NLP, and her workshops are designed to help you develop your skills to further your career. She also offers specialized sessions one on one, designed to meet your custom requirements, tailored for your needs. Additionally, she incorporates practical exercises and modulesfor self practice. With a range of tools and techniques you can cultivate your presence to deliver impactfully and achieve real results.
Attend her masterclasses to connect with her and build your personal branding and create an impact.
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Loula Temsouri Personal Branding Masterclass
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